15 landing page examples with an awesome UX

The basics include creating a nice and clean visual hierarchy in the page design, so you guide readers’ eyes around the content in an intentional way. You want the design to be free of clutter and offer your arguments upfront. The main argument needs to be strong, obvious and free of anything that can distract the user from the main task/goal. The copy should be to the point and maintain a visual balance with the other elements.

A good way to maintain a sound visual balance is to rely on well-known patterns, such as card UI design.

Ultimately, you want to test the basics of the landing page quickly. Because they are temporary, you don’t want to dedicate too much time to testing the small stuff – you’ll be better off accompanying the performance closely once it’s online.

You can find more theory on landing pages and how you can create your own on our post: How to design a landing page.